The Pretty Useful Map Company commissioned us to design x4 fully bespoke A2 printed tourism maps for Dublin City. Each map had to be tailored to a specific industry – Attractions, Nightlife, Good Food and Shopping. Every element was designed from scratch including the base map, icons and logos. PUMC required a ‘contemporary and sophisticated’ style that was fun and informative. The 2016 Attractions map was printed in February 2016 with over 250,000 copies distributed.
“Our Dublin map has been an overwhelming success. We sold out the advertising space on all 4 maps so easily because they were so beautifully and meticulously designed.”